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Louis Carr | BET Networks - President of Media Sales
Louis Carr has been with BET Networks for 35 years, serving as the President of Media Sales for the last 18 years. During his tenure with the company, Carr has transformed the multicultural space for some of the world's biggest brands. Through strategic partnerships with corporations like Procter & Gamble, Unilever, McDonald's, General Motors, Facebook, Apple, and many more, he has been a guide and a consultant on opportunities that exist within black and brown communities. Through his deep understanding of linear TV, digital and social platforms, he has made BET Networks the number one brand and choice for Black consumers. Carr's mantra, "Be led by data and insights," has driven BET to have the largest repository of information on Black consumers than any other media company worldwide. His understanding of this data has inspired him to create content and messages that help marketers sell products and services and help them become good corporate citizens. Carr has been recognized by theboardiQ as a Top 100 Hall of Fame African American and served on more advertising industry boards than any other African American. He held seats on the International Radio and Television Society (IRTS), the Video Advertising Bureau (VAB), the Advertising Council, and the American Advertising Federation (AAF).