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Lauren Benedict is Senior Vice President, Addressable Sales, Disney Ad Sales. In this role, Benedict is responsible for driving streaming, social and digital revenue and incorporating addressable solutions across the Disney portfolio. She leads sales and sales strategy for Disney’s addressable business, inclusive of programmatic, performance marketing, self-service, and the national category and agency teams for Hulu, ESPN, ABC, ABC News, Disney Channels Worldwide, Freeform, FX Networks, National Geographic Networks and Disney Digital. Additionally, Benedict oversees the go-to-market sales launch for innovative new ad products and groundbreaking data and measurement solutions.
A ten-year veteran of Hulu, Benedict was instrumental in establishing the company as a leader in premium streaming ad-supported television. Benedict held multiple strategic leadership positions, including Strategic Client Development, where she worked exclusively with brand marketers to create custom, integrated partnerships across the company’s business units. She was responsible for MANAGING AND negotiating the upfront with Hulu’s largest agency partners, and instituted advancements in technology that positioned Hulu as a top innovator within the industry.
Prior to Hulu, Benedict was at Millward Brown, formerly InsightExpress, where she led the east coast sales team for ad effectiveness research and cross media measurement. She also spent time at NBCUniversal as a digital Account Executive. In this role, she set the strategy and sold the first full episode player alongside the linear sales team and was also responsible for securing the charter launch sponsors of the newly created Hulu.
Benedict serves on the AAF Digital Committee, is certified by The Leadership Consortium, and is a founding member of Chief. She is also an honoree of the She Runs It Changing the Game “Brainwave” category. Benedict currently resides in Darien, CT with her husband and three children.