Amy McGovern | WarnerMedia - Vice President of Addressable Sales

Amy Selwood McGovern
Amy McGovern is vice president of addressable sales at WarnerMedia. In this role, McGovern is responsible for developing and executing sales strategies across WarnerMedia and DIRECTV’s advanced advertising and addressable solutions, which help clients drive results and ROI through the power of audience-based buying. Prior, she was vice president of ad innovation for WarnerMedia, with a focus on leveraging data, analytics and technology to help clients activate modern media plans. As part of Turner Ignite, she worked with advertisers to activate strategic audiences at scale across linear, digital and OTT platforms to achieve better business outcomes. Prior to WarnerMedia, McGovern was vice president of strategic sales for VideoAmp, and led go-to-market strategy for the company’s cross screen optimization platform for the eastern regional sales team. McGovern also served as vice president of digital video ad sales at Fox Networks Group, where she was the vice president of digital video ad sales. During her 10 years at the company, she successfully launched Fox Cable Entertainment’s TV Everywhere ad sales solution FXNOW and NATGEOTV, and created new revenue streams across FX, FXX, FXM, and National Geographic. McGovern also has held management roles overseeing television investments at GroupM’s MEC, a leading media agency network. A graduate from Fairfield University with a Bachelor of Science in Marketing, McGovern is also a former division one women’s soccer player and resides in New York.