B2C Operator

Carolyn Sheflin – Vice President of Advanced Advertising Sales – Spectrum Reach

Carolyn Sheflin is Vice President of Advanced Advertising Sales at Spectrum Reach, the advertising sales division of Charter Communications. Ms. Sheflin leads national team of sales leaders responsible for bringing Spectrum Reach’s advances in ad tech, addressable and multiscreen advertising and data products to market.

Prior to her current role, Ms. Sheflin held a similar role leading a regional Advanced Ad sales group at Charter Communications and previously at Time Warner Cable prior to completion of Charter’s transactions with Time Warner Cable and Bright House Networks. Earlier roles in sales and leadership at Sinclair Broadcast Group, Hubbard Broadcasting and Clear Channel Communications ( IHeart Media Group) focusing on digital and television media.

Ms. Sheflin has spoken at events including SXSW, Digital Summit NYC and the American Advertising Federation. She holds IAB Digital Sales Certification and a B.S. in Psychology and English from St. Lawrence University.

Glenn Altchek – Advertising Product Management – Verizon

Glenn has worked in ad tech and advertising product management for 14 years. He currently manages technical and commercial aspects of the Verizon Fios linear advertising product including traditional schedule-based and full addressable advertising. His focus over the past few years has been developing the products and innovations to support the rapid growth of addressable advertising. Before Verizon, Glenn was with Invidi, defining requirements, developing, and bringing to market the ad tech stack and products that were critical to the growth of MVPD addressable advertising.

Larry Allen- VPGP Addressable Enablement- Comcast Advertising

Larry Allen is Vice President and General Manager of Addressable TV Enablement for Comcast Advertising. He is responsible for guiding the addressable TV solutions across Comcast, leveraging data and technology to enhance the consumer experience while delivering optimal results for clients across all screens.