Spectrum Reach

Carolyn Sheflin – Vice President of Advanced Advertising Sales – Spectrum Reach

Carolyn Sheflin is Vice President of Advanced Advertising Sales at Spectrum Reach, the advertising sales division of Charter Communications. Ms. Sheflin leads national team of sales leaders responsible for bringing Spectrum Reach’s advances in ad tech, addressable and multiscreen advertising and data products to market.

Prior to her current role, Ms. Sheflin held a similar role leading a regional Advanced Ad sales group at Charter Communications and previously at Time Warner Cable prior to completion of Charter’s transactions with Time Warner Cable and Bright House Networks. Earlier roles in sales and leadership at Sinclair Broadcast Group, Hubbard Broadcasting and Clear Channel Communications ( IHeart Media Group) focusing on digital and television media.

Ms. Sheflin has spoken at events including SXSW, Digital Summit NYC and the American Advertising Federation. She holds IAB Digital Sales Certification and a B.S. in Psychology and English from St. Lawrence University.