Disney Advertising Sales

Lauren Benedict – Senior Vice President, Addressable Sales – Disney Advertising Sales

Lauren Benedict is Senior Vice President, Addressable Sales, Disney Ad Sales. In this role, Benedict is responsible for driving streaming, social and digital revenue and incorporating addressable solutions across the Disney portfolio. She leads sales and sales strategy for Disney’s addressable business, inclusive of programmatic, performance marketing, self-service, and the national category and agency teams for Hulu, ESPN, ABC, ABC News, Disney Channels Worldwide, Freeform, FX Networks, National Geographic Networks and Disney Digital. Additionally, Benedict oversees the go-to-market sales launch for innovative new ad products and groundbreaking data and measurement solutions.