Agenda – Day 1 – Nextv Ad USA

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Nextv Ad USA - Agenda Day 1 - Tuesday, December 14th

11:00 - 11:45 AM (EST)
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The new world of national addressable TV advertising on Pay TV

  • Cross-screen targeted campaigns
  • New measurement, data and analytics insight from Pay TV HHs
  • National addressable TV effectiveness and challenges
  • Partnerships of MVPDs and networks to boost the addressable footprint

11:45 AM - 12:00 PM | 15 mins

Break & Networking

12:00 - 12:45 PM (EST)
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CTVs and the future of streaming TV advertising

  • AVOD and FAST business on Smart TVs
  • The ad-supported OTT boom on streaming devices
  • D2C and vMVPD ad strategies on CTVs
  • The road to programmatic TV

12:45 - 1:00 PM | 15 mins

Break & Networking

1:00 - 1:45 PM (EST)
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Advanced advertising opportunities for MVPDs

  • Addressable ads on Android TV and RDK STBs
  • New inventory, new revenues and new ad sales platforms
  • Partnerships with networks on dynamic ad insertion
  • Multiscreen linear and VOD audience campaigns

1:45 - 2:00 PM | 15 mins

Break & Networking

2:00 - 2:45 PM (EST)
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The challenges of advanced advertising for broadcast TV networks

  • Cross-platform ad campaigns on linear, OTT and social networks
  • Addressable TV advertising on ATSC 3.0
  • The future of OTA advertising on the CTV environment
  • Premium TV ad inventory

2:45 - 3:00 PM | 15 mins

Break & Networking

3:00 - 4:00 PM (EST)
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National addressable TV strategies for marketers

  • Combination of MVPDs and CTV to ensure national addressable TV households and segments
  • SASO and multi-advertiser spot optimization
  • Measurement expectations from advertisers in order to invest in national addressable inventory
  • Unified advanced ad sales strategies from networks