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Agenda – Day 1 – Nextv Ad USA

Nextv Ad USA is part of Dataxis events.

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Dataxis

Nextv Ad USA - Agenda Day 1 - Tuesday, December 14th

9:00 - 10:00 (EDT)

The new world of national addressable TV advertising on Pay TV

  • Cross-screen targeted campaigns
  • New measurement, data and analytics insight from Pay TV HHs
  • National addressable TV effectiveness and challenges
  • Partnerships of MVPDs and networks to boost the addressable footprint

10:00 - 10:15 | 15 mins

Break & Networking

10:15 - 11:00 (EDT)

CTVs and the future of streaming TV advertising

  • AVOD and FAST business on Smart TVs The ad-supported
  • OTT boom on streaming devices
  • D2C and vMVPD ad strategies on CTVs
  • The road to programmatic TV

11:00 - 11:15 | 15 mins

Break & Networking

11:15 - 12:00 (EDT)

Advanced advertising opportunities for MVPDs

  • Addressable ads on Android TV and RDK STBs
  • New inventory, new revenues and new ad sales platforms
  • Partnerships with networks on dynamic ad insertion
  • Multiscreen linear and VOD audience campaigns

12:00 - 12:15 | 15 mins

Break & Networking

12:15 - 13:00 (EDT)

The challenges of advanced advertising for broadcast TV networks

  • Cross platform ad campaigns on linear, OTT and social networks
  • Addressable TV advertising on ATSC 3.0
  • The future of FTA advertising on the CTV environment
  • Premium TV ad inventory

13:00 - 13:15 | 15 mins

Break & Networking

13:15 - 14:00 (EDT)

National addressable TV strategies for marketers

  • Combination of MVPDs and CTV to ensure national addressable TV households and segments
  • SASO and multi-advertiser spot optimization
  • Measurement expectations from advertisers in order to invest in national addressable inventory
  • Unified advanced ad sales strategies from networks